Webinar: Securing Media in a Presidential Election Year

It’s an election year and we all know what that means: near 24/7 media coverage of presidential candidates, polls and politics. It is no secret that the closer we get to the November elections, many journalists will be reassigned to focus on the 2020 presidential race. This will happen during a changing media landscape broadly, and a focused: more than 230,000 media jobs were lost between 2001 and 2016 according to Business Insider. To garner attention, it is important to be strategic and intentional. Join a webinar with Jennifer R. Farmer of Spotlight PR to discuss how you can advance your work and generate the attention your campaigns deserves. The webinar will highlight:

• Strategies to push your agenda in a political environment
• Tips for identifying reporters who should be covering your work
• Tips for developing the right pitch to garner media attention
• Alternatives to traditional media
• Low-cost paid media opportunities